The Emergence of the T-Shaped SEO ft. Michael Glavac - Episode 100

In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.(0:00) Intro(2:07) The Value of T-Shaped SEO(4:37) The Necessary Skillsets for Technical SEO(6:29) How to Learn From Building Your Own Stuff(7:33) How to Take Your Skillset to the Next Level(9:13) What is Most Important as an SEO?(12:27) The Morality of Injection(13:08) What is the Hardest Industry to Work in as a Tech SEO?(15:51) The Relationship Between SEO and Enterprise Organizations(17:52) The Unintended Consequences of Replatforming(19:57) Things Take Time in SEO(21:36) Slashing Your SEO Budget During A Recession(23:31) Rapid Fire RankingsRank your top anything: SnowmobilingPaintingArches National ParkRank your best SEO marketing win:First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.Rank your top 3 SEO tools: AhrefsGoogle Search ConsoleScreaming FrogRank your best SEO trick or tactic:I don't have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.Rank what you love most about SEO as an industry:I love the uniqueness of SEO.Rank your best SEO learning resource:When I started in SEO it was mostly from Moz but more recently it's been following industry leaders on Linkedin.Rank the top 1-3 SEOs or Marketers that you most look up to: Bill SlawskiHamlet Bautista