In this Archive April episode, Luvvie is re-sharing an in-depth interview from 2018 with Sundial Brands Co-Founder and CEO Rich Dennis. In the interview, Rich shares how he went from selling soaps on 125th street in Harlem to building a business that is now a global conglomerate. He chats about why economic freedom is so critical for the Black community and breaks down the costs of (not) buying Black. He talks about buying ESSENCE Magazine and explains how he had the conviction to insist that Unilever invest $100 million in Black women entrepreneurs as part of this partnership with the megabrand. This was one of our most popular episodes when it aired originally, so we're excited to be sharing it again!