04: How to build your commercial real estate brand with Aviva Sonenreich

Great branding isn’t the first thing that springs to mind when you think of commercial real estate. For decades, the extent of a ‘brand’ would be a company name (typically a last name or multiple last names) and a bit of colour. But building a memorable brand not only helps you stand out from the (slightly outdated) crowd, it also has a tangible impact on your business. In this episode of The ChangeMakers in CRE, Tom Wallace talks to Aviva Sonenreich, Managing Broker at Warehouse Hotline, based in Denver, Colorado. Aviva has built a massive audience of over 1million followers on social media platform TikTok, has leveraged branding to land new business for her commercial brokerage, and is pulling back the curtain on the ins and outs of commercial real estate. Here’s what we discuss: Why branding is almost non-existent in commercial real estateThe benefits of having a brand that stands outWhy she has focused on warehouse and industrialGaining 1 million followers on TikTokThe types of CRE content that people want to consume Predictions for the warehouse industry Follow Aviva on TikTok here: https://www.tiktok.com/@realestatesourceHead to Re-leased.com for more insights