The Strategy of 'Going for the No’

In this episode drummer Jeff Bowders discusses how he leveraged a unique strategy that allowed him to get his first book published quickly. Time is so precious that we don't have the luxury to waste it on someone else's indecisiveness. You have to push them to the point where they either say yes or no.  If they say no, then this gives us the green light to move on to someone else who could actually benefit from our talent, time and energy.