48: Real Talking Tips - Making It M.I.N.E.® - NEED

In contrast to INTENTIONS that were discussed in Real Talking Tips 47 that continually change, the NEED of each speaker’s message should remain constant and never change. A clearly defined NEED is the speaker’s through line, driving force, and purpose for speaking. A person's NEED can be for basic existence: sleep, clothing, water, food, and shelter. The speaker's NEED should be unique to a specific situation and expected audience response. The NEED must be condensed and clarified into only one or two words. The purpose of choosing a one or two word NEED is to connect with the audience on a core level so they accept and share the same NEED as the speaker. The NEED focuses HOW the speaker conveys information. The NEED defines WHY the message is delivered in that particular way. While defining the NEED may seem simplistic, it is quite the opposite. Choosing the right NEED word makes all the difference between a strong connection with the audience and a speaker who misses the mark. After listening and you want to learn more about the NEED and the other parts of my Making It M.I.N.E.® performance system, check out Chapter 5 in my book – There’s Money Where Your Mouth Is. To connect and use the M-I-N-E system together, watch Real Talking Tips episodes 46-49 and read the blog notes provided on this website – . As always, In encourage you to practice along with the Real Talking Tips audio, video, blog, my Elaine Clark apps - and plus my best selling , There’s Money Where Your Mouth Is and Voice-Overs for Podcasting.