Can the Democratic Party's Brand Be Improved?

On this special edition of the RealClearPolitics Takeaway, RCP Washington bureau chief Carl Cannon speaks with Ken and Daryl Weber, the authors of the new RealClear Publishing book, "Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies." The father and son team of Ken Weber,political strategist and commentator and his son Daryl Weber, a marketing and branding expert, describe a radical new approach for the Democratic Party.