Targeting your customer!

What do you think when I say the words, "Niche marketing" to you? Every entrepreneur we need fights the idea of niche marketing; of finding a clearly defined market. The fear of missing out on sales, "What do you mean I need to niche? Can't I just sell to ANYONE?" In this episode KC and Alan work with Jeremy who is launching a new business to uncover his target market and get direction on his marketing.