How General Mills Comprised Gushers, Fruit By The Foot & Fruit Roll Ups Brands -- Hamish Campbell // Pearlfisher

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency - A podcast by I Hear Everything

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Hamish Campbell, VP Executive Creative Director at Pearlfisher, discusses how General Mills comprised Gushers, Fruit By The Foot, and Fruit Roll-Ups brands.