Rebranding Safety REACTS - Episode 3 - 'Safety First'

In this episode of Rebranding Safety Reacts, James gives his thoughts on the phrase 'safety first'. Is it impactful? Or is it a platitude? To explain his thoughts, James uses the 'Safety work vs the safety of work' model by Andrew Rae and David Provan, plus Rasmussen's dynamic safety model and the Culture Principles by Carsten Busch. Check it out on YouTube to see the presentation!