#189: Geofencing: What It Is and Why It’s for You | Justin Q. Croxton

Are you tired of spending advertising dollars on digital channels that's translating into wasted spend? Are you tired of working with digital agencies not knowing whether your engagement will bear the positive ROI you expect?   I know it can be challenging growing a company (trust me, I run our agency so I've experienced the same challenges). As managing partner of Propellant Media (www.propellant.media), I oversee and partner with our team in creating innovative and profit-driven marketing programs including lead generation and geofencing marketing that can drive engagement, search engine traffic, and most importantly revenues to our brands and organizations.   Be it our lead generation (Pay Per Lead) platform to our other digital advertising solutions (Adwords, geofencing marketing), we'll have a program that best fits your customer acquisition objectives. Visit us at www.propellant.media to learn more.   Lastly, we have a podcast called Blood, Sweat & Digital: The Gritty Stories of Executives & Business Owners Who Used Data and Digital to Scale Their Enterprises. If you believe you're a fit to come on our podcast as a guest, shoot me a message and we'll start the vetting process.   Website: https://www.propellant.media LinkedIn: @Justin Croxton Twitter: @JQCroxton   1:04 What is geofencing?   2:59 "No, that is not how you should be looking at geofencing." -Justin Croxton   4:40 Brian's possible use-case: how it works and how it wouldn't.   5:42 "It does really really well for real estate developers." -Justin Croxton   6:54 Geofencing use cases with business-to-business conferences.   8:47 "Teams can get the campaigns live in a week-and-ahalf to two weeks tops." - Justin Croxton   11:06 In-depth methods to maximize exposure with geofencing.