Somatic Branding

Regenerative Business with Sam Garcia - A podcast by Sam Garcia of Dirty Alchemy

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Branding is more than just colors and fonts and logos. It's way more. When you are using it in it's most powerful way, it is actually doing the work for you to emit a certain energy and attract the right people in. In the context of regenerative business, your branding is like the flowers that are attracting in pollinators. And this does not mean that your branding needs to be the prettiest, or a more "alluring" version of you, or a front that you're putting out. This is actually about connecting in with, and radiating out, your truest and most authentic message.