Episode 9: Right side, left side: What does behavioral science mean for insurers? A conversation with Wei Ke, Oliver Wyman

Right side, left side. What does behavioral science mean for insurers? Paul Ricard connects with Wei Ke on how behavioral science can help insurers improve decision making and customer interactions. We dive into pricing, sales, and marketing, and offer ways to simplify messaging and design new insurance products and offerings. For more on Reinventing Insurance, visit the Oliver Wyman website www.oliverwyman.com/reinventinginsurance