018. Steve Krug: Designing For Clarity

TODAY'S GUEST Steve Krug is one of the founding fathers of User Experience and Usability Design, and a bestselling author of two foundational classics in the field: Don’t Make Me Think, his guide to Usability design, with over 600,000 copies in print today, and Rocket Surgery Made Easy, a friendly guide to usability testing. He based his writing on decades spent as usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund, and continues to consult through his firm, Advanced Common Sense.    EPISODE SUMMARY In this conversation we discuss: [2:45] Life during the Covid pandemic [5:49] Being nice is better than being smart. [9:04] Being nice in politics. [12:58] Not replacing Mr. Wizard [17:22] From writing to usability. [22:29] The story behind "Don't make me think" [27:47] Steve's literary style. [31:55] The evolution of UX design. [37:33] Empathy as a pre-requisite for being a great UX expert. [46:28] Writing and hating it since 1980- about the new book about writing. [52:44] Advice for writers. [55:42] A short sermon on UX.    EPISODE LINKS Steve's Links 🌍 Homepage 📔 Don't Make Me Think 📔Rocket Surgery Made Easy 🎓 Steve Krug on Wikipedia 📣 Twitter: @skrug Other Things Discussed 🎓The Mr. Wizard TV show 🎓 Bill Nye the science guy on Wikipedia 📰 Boston College Student Newspaper 🌍 Jacob Nielsen's Profile at nngroup.com 🌍 The Roger Black Collection 📔 Made To Stick Book   ABOUT US Remake Podcast: Visit us: RemakePod.org 🙏🏻 Rate the show on iTunes 🙏🏻 Support us! Join the Podcast Member community 💌 Share your thoughts: [email protected] 👉 Listen or Subscribe to the show: Apple Podcasts・Google Podcasts・RadioPublic・Overcast・Stitcher・PocketCasts・Castro・SoundCloud・Spotify・YouTube・Deezer Remake Labs:  RemakeLabs.com・Medium・LinkedIn・Community・Twitter・Facebook・Instagram Eran Dror:  EranDror.com・LinkedIn・Twitter・Medium