I'm Just Not That Into You:  The Trap of the Promiscuous Shopper

It's hardly news that the retail industry is responsible for too many self-inflicted wounds. At the top of this list, perhaps, is many retailers' long-term reliance on aggressive discounting to drive top-line sales. This has taught many consumers that the regular price is "the sucker price" in turn addicting them to various former of discounts. Retailers are addicted too, unable to wean themselves off various forms of price promotions.