It’s Not the Luck of the Irish: Primark Does Retail Right with Kevin Tulip (E)

In this special encore bonus episode, we update and revisit the story of Primark, the Dublin-based retail giant with 450 stores across 17 countries. We initially spoke to Primark's US President, Kevin Tulip, in the spring of 2023, and we discussed the brand's steady push into the American market and its ambitious plans for the future.