Kara Goldin, Founder & CEO of Hint, is Undaunted, and Our Very Special Guest

This week's special guest is Kara Goldin, CEO and Founder of Hint, the No.1 non-sweetened beverage company not owned by Coke, Pepsi or Dr.Pepper in America and the bestselling author of Undaunted: Overcoming Doubts & Doubters We learn about Kara's journey from tech executive to food entrepreneur, motivated by her desire to find healthier beverage options. It's a fascinating story of perseverance and pivots, starting with Kara and her husband boot-strapping their way into Whole Foods to triumphantly creating a whole new category and and evolving Hint into a powerful omni-channel brand with strong wholesale, direct-to-consumer distribution and, now, even a store! We also get Kara's perspective on striking the right balance between wholesale and going direct--lessons that all brands can benefit from.