LIVE FROM THE LEAD INNOVATION SUMMIT: What's New & Next in DTC featuring Simeon Siegel

We kick-off Season 7 with an engaging conversation on the future of direct-to-consumer retail recorded live on stage at the Lead Innovation Summit in New York City earlier this month. Michael leads Steve--and now three time guest on the pod--Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets in a wide-ranging discussion that touches on aligning on a useful definition of "DTC," dissecting what's going on right now that's most important, and what we need to be paying attention to going forward.