Obsessed: Building A Brand People Love from Day One

This week we welcome Emily Heyward, the cofounder and chief brand officer  of Red Antler as our guest to help understand what branding is all about, why it is so important and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, including the "5 Why's", the power of focus and simplicity and the role of physical retail in creating an immersive and distinctive customer experience.