Putting Customers First, with Special Guest Martin Newman

In our second episode recorded live at the World Retail Congress in Barcelona, our special guest is author and customer-centricity thought leader Martin Newman. While being customer-centric is a stated priority of most brands, many have a hard time delivering on the promise. Martin helps us understand the challenges and the essential building blocks of putting customers first, while laying out how to find your brand's North Star and assemble a truly holistic approach.