Retail Media Unleashed Part 1: Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, Breaks Down the Third Wave of Digital Advertising

In this episode, Michael and Steve welcome back Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the foremost experts on retail media networks, for part one of a two-part deep dive. Andrew explores the explosive growth of retail media, its measurement-led impact on digital advertising, and why retailers are flocking to this space. But first, the hosts break down this week’s top retail headlines—from escalating tariffs to luxury earnings to IKEA’s small store strategy.