Retail Without Boundaries with guest Mitch Joel, bestselling author, keynote speaker and founder of Six Pixels Group

We move on to the 6th Essential ("Connected") in Steve's 8 Essentials of Remarkable Retail framework, discussing how an abundance of connection and the erosion of boundaries between consumers and brands has fundamentally redefined marketing communications and created entirely new business models. We also investigate why attention doesn't guarantee engagement, the role of social proof and the concept of a "Fourth Place." With our special guest Mitch Joel, we explore the 3 C's of Connection, striking the balance between direct response marketing and story-telling and what we misunderstand about about the role of digital and physical retail. We also discuss the growing power of social media and it's undeniable and profound effect on an individual's ability to create and share an idea instantly and for free to their network (or the world). Lastly, we unpack how services are becoming the new experience.