The 1:1 Future is Now: Barbara Connors, VP of Strategy & Acceleration at 84.51°/Kroger

Joining us for our second episode recorded live in the Vantage remote podcast studio at GroceryShop is Barbara Connors, Vice President of Strategy & Acceleration at 84.51° Kroger's retail data science, insights and media company. We start out big picture with Barbara's view of how consumer preferences continue to evolve and which Covid era behaviors are likely to persist. Then we go deep on the move to healthier choices, the growth of private brands, how loyalty is changing, and the blurring of the lines between digital and physical channels.