The Beauty of Innovation with Ophelia Ceradini, former VP, Digital Technology & Innovation Group at Estée Lauder

Joining us for our final episode recorded live at last month's Lead Innovation Summit is Ophelia Ceradini, recently departed VP, Digital Technology & Innovation Group at Estée Lauder Companies Online. In a wide-ranging interview we go inside Estee Lauder's innovation process, digging into what inputs drive their strategic agenda, the role of employing a "test and learn" framework, and how to build a culture of experimentation. We also touch on the emerging world of "hyper-personalization."