The Beauty of Relevance: Getting Personal with Josh Friedman, Ulta's SVP Digital & eCommerce

Josh Friedman, SVP Digital & E-commerce at Ulta Beauty, discusses the company's focus on personalization, AI integration, and international expansion into Mexico and the Middle East. With 44 million loyalty members, Ulta leverages customer data to create relevant experiences. The episode also analyses the week's top retail news including Trump's tariff negotiations, April's surprising 7% retail sales jump, and Skechers' $9 billion acquisition by 3G Capital.