The Future of Physical Retail: Definitely Different, Far From Dead

With brick & mortar continuing to grow--and retailers continuing to open thousands of stores--by now hopefully most have accepted that the "retail apocalypse" narrative is nonsense. But it's clear that what separates the remarkable from the also-rans is evolving quickly and that the role of physical stores are becoming much more hybrid in nature and intrinsically linked to digital efforts. In this episode we go deep on what's driving the change, the on-going collapse of the middle, the longer-term effects of the pandemic and what this all means for everyone in the retail eco-system.