The Hybridization of Retail (E)

As we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep on a growing trend that Steve introduced in his book, and recently unpacked in a Forbes article: namely how so many aspects of retail--stores, supply chains, brand distribution strategies and more--are moving from roles that are largely singular in purpose to becoming (or needing to become) hybrid in nature. This shift is profound, requires potentially massive changes over time and, we argue, not yet getting the attention it deserves.