This One Goes to 11 (E)

As we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep on #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty.