Transforming Global Fan Engagement with Patrick Jenkinson, Commercial Director Venue & E-Commerce, Manchester United & Thomas Peyer, SCAYLE

In this special bonus episode, we delve into the innovative intersection of sports and e-commerce with Patrick Jenkinson, Commercial Director for Venue and E-commerce at Manchester United, and Thomas Peyer, Director of Growth, SCAYLE, a leading enterprise e-commerce platform. We explore global fanbase insights, unified commerce strategies, and leveraging modern technology for seamless experiences. With record-breaking success and ambitious growth plans, Patrick and Thomas showcase the future of sports and retail collaboration at its finest.