What It Takes to Maintain Youth Culture Relevance with Brie Olson CEO, PacSun

Joining us for the second of three episodes recorded live at last month's Lead Innovation Summit is Brie Olson, CEO of PacSun, a leading lifestyle brand that sells apparel and related items designed for teens and young adults. In a wide-ranging interview we explore how to be remarkably relevant with GenZ customers. In particular we dig into crowd-sourcing customer insight via TikTok and other social media platforms to inform merchandising strategies, how PacSun's purpose guides their strategy, ways they're breaking down gender barriers online and in-store, and the important role collaborations play in brand differentiation.