What We (Still) Get Wrong About Physical Retail--And Why It Matters

This week we go guest free to tackle some of the more pernicious misperceptions, missteps, and false narratives that continue to get in the way of retailers' making the strategic progress they so urgently need. As the Covid sales bump disappears and consumer demand wanes we will--as Warren Buffet famously said--"get to see who's been swimming naked." Without aggressive action retailers stuck in the unremarkable middle will soon face a harsh reckoning.