Why Apple Has 'Crack Marketing' Names for Mac

Rene Ritchie - A podcast by Rene Ritchie

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NO ADS + bonus content! CuriosityStream & Nebula for less than $15 a YEAR! https://curiositystream.com/reneritchie/ The original Mac OS X beta, way back in 2001, a Steve Odessy, was code-named Kodiak, after the Alaskan brown bear. After that, Apple switched Mac OS X codenames to the big cats, starting with 10.0 Cheetah and 10.1 Puma. But then… a funny thing happened on the way to the keynote stage. Steve Jobs decided to use the private codename… as a public marketing name. Instead of OS X 10.2, he oh so proudly proclaimed OS X Jaguar. Technically jag-wire! But, why? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.