321: Recession Proof Your B2B Marketing

Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. And they don’t show signs of stopping, on a growth path to reach half a million by 2025.  But with signs of a recession growing stronger, will that put a pause on their high-growth plans? “We just refuse to participate in recessions,” says Josh, joking that he wished it was that easy. But he’s not too nervous. You can recession-proof your business. How? Tune in to this episode to learn the secret to revenue growth, how to maximize marketing spend, and how to build customer advocacy programs in the face of a downturn. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/