327: Forrester’s B2B Budget Benchmarks

B2B Marketers… This is the episode to bring to your C-Suite. It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth. Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more. This recording comes from a CMO Huddles Bonus Huddle—a private Q&A with our community of B2B CMOs where they can ask the questions that guide the conversation. If you want to get involved, you can apply at cmohuddles.com. Speaking of CMO Huddles… CMO Huddles is now a community partner with Forrester’s B2B Summit, coming to Austin, Texas from June 5th to 7th. Huddlers will get access to preferred pricing + other exclusive benefits — if you’re a B2B CMO looking to connect with fellow CMOs and Forrester’s top-notch analysts in a very special way, join us ASAP. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/