7 | Selling During December: The Most Spenderful Time of the Year

$850 Billion. That's how much money Americans will spend on holiday shopping in the 4-week period from Thanksgiving to Christmas. That's an average of $2,600 per American. That's over $4,000 per American adult being spent in a 4-week period. Much of it will be spent on things that depreciate, don't add real value to people's lives and that don't deliver sustainable impact. For faith driven entrepreneurs, this is a redemptive opportunity. To shift the tide of spending in our ecosystems toward ...