E-commerce and the environment

E-commerce is taking off in a big way. But is it more environmentally friendly than doing your shopping in the store? It definitely has the potential to be, but return rates and the last mile of transportation are parameters that complicates the equation. E-retailers are getting increasingly environmentally aware and are looking for clever packaging from renewable materials. Hear Professor Hannu Saarijärvi, Professor of service and retailing at Tampere university and Sohrab Kazemahvazi, Director of Innovation, Stora Enso Packaging Solutions, discuss the future possibilities of e-commerce and the role of packaging. Professor Saarijärvi has done his research together with professor Mark T. Spence with Bond University.