How do consumers perceive environmentally friendly packaging?

We are increasingly thinking about the environmental impact of products before we decide to buy them. But how do we perceive packaging? Turns out that what we as consumers think are environmentally friendly packages and what the experts think are not necessarily the same thing. A recent study carried out by Stora Enso aimed to find out how consumers perceive liquid packaging and to understand what they perceive to be environmentally friendly or not. We discuss the results with Marcus Dehlin, Business Development Director, Stora Enso, and Katja Ollila, Brand Director, Stora Enso.