180. Social Media Mastery in Turbulent Times: Insights from Darla Powell

I’m excited to bring back a spectacular guest, Darla Powell of Wingnut Social to talk all about what marketing looks like in an uncertain economy!  She shares tips, strategies, advice, and a few cautionary tales for interior designers when taking on marketing tasks, with a special focus on optimizing Instagram. She talks about applying the "slinky" metaphor and "live as if" along with the most important metrics to consult, her thoughts on multiple revenue streams, niche concentration, and raising prices. This is a juicy episode so make sure you take some notes!   Wingnut Social Wingnut Academy Online Courses Instagram for Interior Designers Designed by Wingnut Social Podcast   Episode 150: Instagram marketing and being yourself on social media with Darla Powell Episode 333: The Power of Process for Your Interior Design Business with Rebecca Hay  Martha O'Hara Interiors grOH! playrooms Instagram     Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one. Topics range from social media mastery (what really engages followers—it’s probably not what you think) to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months—secrets will be revealed). Follow Darla at her website and on Instagram and listen to her podcast   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!