Merlot is having a moment

Restaurant and Retail Marketing - A podcast by Michelle Brisebois

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Business Technology

Sales of “luxury” merlots increased 5 percent 2017 versus 2016, according to Nielsen, while a 2016 Wine Intelligence report found it was the No. 1 varietal of choice for American drinkers of all ages. Restaurants sold 8 percent more merlots costing $100 and up, according to Winemetrics 2016 Fine Dining Report. Listen to hear how Merlot is having a moment. Hosted on Acast. See acast.com/privacy for more information.