#SignWars

Businesses in Ontario Canada have been shuttered during the 3rd wave of COVID. For the past week, the Canadian town of Listowel has been embroiled in a war of words via business signs that has captivated local residents and people around the world. It started as a battle between two businesses in the Ontario town - Speedy Glass and Dairy Queen (DQ) - and has since spread to the entire town and even further afield. Listen to the briefing to hear how this friendly competition is lifting spirits and engaging customers. Hosted on Acast. See acast.com/privacy for more information.