The McPlant Is a Smashing Success

Restaurant and Retail Marketing - A podcast by Michelle Brisebois

Categories:

Business Technology

On today's Restaurant and Retail Marketing Flash Briefing, we look at the success of the pilot McDonalds has been conducting for its new McPlant burger using Beyond Meat's plant based protein burger patty. Sales in the pilot stores have been 3 times their projections. This trend is on fire. Hosted on Acast. See acast.com/privacy for more information.