Volkswagon's April Fools Joke May Cost Them Big Bucks
Restaurant and Retail Marketing - A podcast by Michelle Brisebois
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Volkswagen of America issued a press release this week saying it would change its brand name to "Voltswagen,'' in an effort to promote its move to electric vehicles. They then reversed their position today and admitted it was all a joke. Listen to the briefing to hear what their strategy may be and how this could cost them big bucks. Hosted on Acast. See acast.com/privacy for more information.