Is Amazon’s new ‘Retail Ad Service’ just a trojan horse?

This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025.Will retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From gaining access to Amazon's vast pool of advertisers to concerns over data privacy, we explore why smaller retailers might see an opportunity while the giants remain cautious.Tune in for fresh insights on how this game-changing development could reshape the retail media landscape.Link to Kiri's Forbes article: https://www.forbes.com/sites/kirimasters/2025/01/13/amazon-wants-to-sell-its-ad-tech-to-retailers-is-it-a-trojan-horse/ Mikael Brakker's post on LinkedIn : https://www.linkedin.com/posts/mikaelbrakker_amazon-adtech-retailmedia-activity-7283388360428015616-pLf7?utm_source=share&utm_medium=member_desktopRoger Dunn's post on LinkedIn : https://www.linkedin.com/posts/rogerdunn_retailmedia-retailers-retailnews-activity-7283258379278426112-ALyF?utm_source=share&utm_medium=member_desktopCHAPTERS:(00:00:00) What's in store for today(00:00:29) About the Show(00:00:51) Bull Case for Amazon Retail ad service(00:02:27) Instacart's Retail ad service success story(00:03:09) Bear Case for Amazon Retail ad service(00:04:13) Retailer Size Counts(00:05:16) Amazon's Challenges and Competitors(00:06:46) Conclusion(00:07:19) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing