How Trauma Transforms Consumer Psyche | Retail Reborn

In Episode 1 of The Business of Fashion’s new podcast series, presented by Brookfield Properties, Doug Stephens and social psychologist Sheldon Solomon PhD. examine the impact of collective trauma on consumer behaviour, as Covid-19 sees consumers grapple with mortality. Subscribe now to never miss an episode.Sign up for BoF’s Daily Digest newsletter.Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout.For all sponsorship enquiries, it’s: [email protected]

Om Podcasten

BoF’s hit podcast series Retail Reborn returns for a second season to investigate the consumer of tomorrow, and how their changing lifestyles and expectations will drive evolution in the retail industry today. Podcast host and founder of Retail Prophet, Doug Stephens, is joined by 14 global authorities, including industry thought-leaders, fashion and retail executives, and academic experts, sharing their insight and analysis on the next-generation consumer. Presented by Brookfield Properties, guests will discuss generational expectations as shaped by the pandemic, climate crisis and economic downturns, as well as examining where, how and what next-gen consumers will buy. Follow to never miss an episode.