Conversation with Dr. Niz Safrudin, Design Engagement Lead, SAP

Dr. Niz Safrudin shares her insight regarding the intersection of physical and digital space and the real challenges of “omni-channel” retailing. She also discusses the potential opportunities brands may have to reset after the pandemic. Ex-social scientist & global citizen, with the experience of living & working in Australia, Asia, Europe & now in the US. I lead customer engagements with a team of designers – we solve business challenges through a deep understanding of human needs. Our goal: Delivering purpose-driven innovation at scale. Niz specializes in re-imagining new business models and processes through applied research; leveraging emerging technologies, including augmented, mixed & virtual reality with Intelligent Technologies (Internet of Things, Machine Learning, Artificial Intelligence, Data Analytics, Blockchain); orchestrating design-led innovation & digital transformation; and bridging the experience gap between the physical and digital worlds. Learn more: LinkedIn | SAP.com | SAP AppHaus Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design Produced by: Joshua Williams, Assistant Professor, Parsons School of Design Executive Producer: Fashion Consort Follow the podcast on Instagram: @RetailRevolutionPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices