Summer Intern Takeover: Influencers and Authenticity

Maria Soubbotina discusses the foundation for authentic influencer campaigns with Gabrielle Lamy. Maria and Gabrielle are both graduates of the Fashion Management program at Parsons School of Design in New York City. Maria works in publicity at Random House in New York City.Gabrielle did her capstone research on influencer marketing models in the fashion industry and is an Associate Account Manager at Narrative PR in Toronto Canada. Learn more: Maria Soubbotina LinkedIn | Gabrielle Lamy LinkedIn Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design Produced by: Joshua Williams, Assistant Professor, Parsons School of Design Executive Producer:Fashion Consort Follow the podcast on Instagram: @RetailRevolutionPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices