Episode 77: The future of the digital shelf with Coca-Cola's Lindsey Aitken

With competition for the digital shelf at an all-time high, how can you make your products stand out, look attractive, and drive conversions? Lindsey Aitken, senior director of ecommerce planning at Coca-Cola, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 77 of Kantar’s Retail Sound Bites to discuss the future of the digital shelf. Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://www.wsj.com/business/retail/food-fight-with-kroger-spells-trouble-for-albertsons-279eb4b8?mod=retail_news_article_pos5 https://www.cnbc.com/2024/12/05/dollar-general-tests-same-day-delivery-as-discounter-chases-walmart.html https://chainstoreage.com/2025-look-ahead-year-retail-tech RFK Jr.’s regulatory earthquake: Five impacts on FMCGs https://www.numerator.com/resources/blog/walgreens-store-closures-hit-home/ Taco Bell is testing a beverage concept called Live Más Café