Episode 78: Growth-centered category management with Stephen Aramburu of Nestlé

Storytelling is crucial in category strategy, creating narratives that resonate with consumers, retailers, and internal teams, aiming for a triple win. Stephen Aramburu, category strategy manager, frozen meals, Nestlé, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar’s Retail Sound Bites to discuss identifying growth opportunities in category management, and product innovation in the face of trends like GLP-1. Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://www.cnbc.com/2025/01/27/nvidia-calls-chinas-deepseek-r1-model-an-excellent-ai-advancement.html​ https://www.nytimes.com/2025/01/27/technology/what-is-deepseek-china-ai.html https://www.aboutamazon.com/news/company-news/jason-buechel-whole-foods-market-worldwide-grocery-store https://www.retaildive.com/news/dollar-general-expanding-private-label-clover-valley/738339/​ Here's why Dutch Bros outperformed Starbucks last year Walmart will now let suppliers test products in its customers' homes Danone’s yogurt sales surge among US consumers using GLP-1 drugs | Food Dive