Selling to Decision Makers Part 2 with Tony Parinello

One of our MOST requested guests is back for Part 2! Tony Parinello is the bestselling author of Selling to VITO - the Very Important Top Officer. A sales veteran, Tony knows how C-suite leaders think, what they look for in a sales conversation, and what it takes to get them on your side in a deal. Today, Tony is diving even deeper into this critical topic for sales success in 2023, when multiple C-suite leaders are getting more involved in every deal. John McMahon and John Kaplan talk to Tony about VITO priorities and how to win consistently with this stakeholder group in a game-changing episode for both sellers and leaders. Dig in and get in the mindset of how your team should be approaching these high-stakes conversations. Here are some key sections to check out: 5:00 What’s on VITO’s To-Do List 6:50 How to make sure you’re targeting the right VITOs 10:00 what a company owes its sellers 12:20 Speaking the language of VITO 25:40 The three outcomes to strategize around when you try to reach VITO 33:25 The right questions to ask VITO 34:50 Voicemail best practices 44:52 Active listening 54:00 The problem with premature questions 55:20 VITO Call Objectives 1:05:40 How many slides do you need for a VITO presentation? Additional Resources: Listen to the Part 1 episode with Tony: https://forc.mx/3SxR5pu Tony Parinello on LinkedIn: https://www.linkedin.com/in/sellingtovito/ Selling to VITO on Amazon: https://www.amazon.com/Selling-VITO-Very-Important-Officer/dp/1580622240 Register for the Selling to the C-Suite Webinar Series: https://forc.mx/3xZdFO9 HIGHLIGHTS VITO parameters in the sales process Accountability and Ownership The importance of speaking the language of the process The importance of opening statements The 3 best outcomes of contacting VITO The power of VITO’s voicemail The right questions to ask Call objectives for your first call QUOTES Tony - Forget the word “I”: “Forget the word ‘I’. The up word ‘I’ should be totally out of your vocabulary like, I wanted to know where, I was wondering if or, I had an idea. These executives, these VITOs don't care about us until they understand what we could do for them, and so take the word ‘I’ out of your vocabulary, just replace it with the word we or our.” Tony - The importance of having a process: “Every successful VITO has a process in place for doing everything they want to measure and achieve. Processes are critically important for us to show VITO that whether we're leaving voicemail messages or we're sending them correspondence, we need to follow an identifiable process. So VITO sees what we're doing and can identify with it. So this is why examining our sales process and examining our prospecting process is so critically important.” Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064