Challenging the Status Quo with Nelson Gilliat, the Creator of the Buyer Centric Revenue Model

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 Most B2B companies follow a standard selling motion of marketing-led demand generation, outbound prospecting by SDRs and sales, and sales reps on quota and commission. But could this structure be out-dated? The answer is “yes” per Nelson Gilliat, the creator of the Buyer Centric Revenue Model. In this episode of The Revenue Engine Podcast, Nelson describes this new framework and challenges the Predictable Revenue Model. So grab your headphones and get ready to listen to a different - and somewhat controversial - perspective on how to drive the Revenue Engine. 🔗 LINKS Connect with Nelson on LinkedIn, find out more about his buyer centric revenue model on LinkedIn or grab a copy of his book on Amazon. Follow Rosalyn on LinkedIn. The Revenue Engine is powered by Outreach.io. The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of the episode sponsor. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30