Optimizing the Marketing Engine to Accelerate Revenue with Tim Parkin, President of Parkin Consulting

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 Marketing is a significant part of revenue growth. But how do you build and optimize the Marketing Engine? In this episode of The Revenue Engine podcast, Tim Parkin, the President of Parkin Consulting, shares how taking an approach of “Marketing Inside Out” with a “testing/ optimization” methodology, and not being afraid to fail, is the best way to accelerate revenue. With over two decades of experience bringing together behavioral psychology and technology, Tim provides strategic - and practical - advice on how to maximize the impact of your marketing team on revenue growth. 🔗 LINKS Connect with Tim on LinkedIn, or at the his website. Follow Rosalyn on LinkedIn. The Revenue Engine is powered by Outreach.io. The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

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Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO's and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process. Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in sales, marketing, and, of course, operations. Let's unpack everything that optimizes and powers the revenue engine with this brand-new podcast from Growth Forum https://www.growthforum.io